A Roofr alternative for contractors who want a full CRM around their measurements
Both companies publish prices and make their own roof reports. AerialReports CRM adds claims, production, permits, supplier ordering and plan-based report discounts.
AerialReports CRM is a Roofr alternative for roofing and exterior contractors who want measurement reports, estimates, proposals, production and claims in one CRM, with a report discount that grows with the plan. Plans are Free, Solo $89/mo (1 user), Pro $200/mo (3 users), Scale $599/mo (10 users) and Enterprise $999/mo (20 users). See /pricing.
Roofr is a direct competitor on measurements: it makes its own roof reports and publishes its prices, including a free Starter plan. The closest comparison is the price per report at the sizes you order, so use the table as a starting point and compare sample reports.
AerialReports CRM and Roofr, point by point
Competitor details below were checked against each vendor's public pricing and product pages in October 2026. Where we could not verify a point, the cell says so.
| AerialReports CRM | Roofr | |
|---|---|---|
| Pricing | Published on /pricing: Free (card on file, while active), Solo $89/mo (1 user), Pro $200/mo (3 users), Scale $599/mo (10 users), Enterprise $999/mo (20 users). 14-day free trial. | Published: free Starter, Measure+ $109/mo, Essentials $249/mo, Scale $349/mo on monthly billing. |
| Price per report | AerialReports list price by report type and size, minus the plan discount. 10% off reports on Solo, 20% Pro, 30% Scale, 35% Enterprise, up to 40% on custom plans. | $13 per report on paid plans and $19 on Starter, as listed. |
| Own measurement reports | Reports come from AerialReports, which has produced aerial roof measurement reports since 2014. A delivered report fills in quantities, a 3D roof model and a draft estimate in the same job. | Yes. Roofr sells its own roof reports. |
| ESX and Symbility export | Symbility XML export and an Xactimate-formatted export that you review and import (Scale and above). A true Xactimate estimate comes from a white-glove request submitted from the job. | Lists a Roofr Report with ESX. Not verified for Symbility XML. |
| E-signature | Pro and above, with co-signer, contractor countersign and in-person signing mode. | Unlimited e-signatures listed on Essentials and Scale. |
| Texting | Two-way SMS included from Pro, with 5,000/mo on Scale; extra 2,500/mo for $25. | SMS listed as a $49/mo add-on. |
| 3D roof model | 3D Quantum Viewer, on Scale and above. | Not listed on its pricing page. |
| Claims and supplements | Claims and supplement engine on Scale and above. | Not verified for this comparison. Ask Roofr. |
| Supplier ordering | ABC Supply and QXO ordering from the job. | Not verified for this comparison. Ask Roofr. |
What is different about AerialReports CRM
Measurements and CRM from one company
AerialReports produces the roof reports and runs the CRM. A delivered report becomes quantities, a 3D roof model and a draft estimate on the job, without exporting from one tool and importing into another.
Prices you can read before talking to anyone
Every plan, seat count and add-on price is on the pricing page. Plan tier also sets a measurement discount from 10% (Solo) to 35% (Enterprise), applied at checkout.
Roof plus siding and exterior
Order roof reports and wall reports with windows, doors and trim, then build trade-grouped estimates for roofing, siding, gutters and other exterior scopes on one job record.
Proposals that sign online
Good/Better/Best proposals with e-signature (Pro and above), co-signer and contractor countersign, and an in-person signing mode for tablets.
Honest insurance exports
Symbility XML export and an Xactimate-formatted export you review and import. When a carrier needs a real Xactimate estimate, request one from the job and our team builds it in their own Xactimate license.
Supplier ordering
Order materials through ABC Supply and QXO from the job.
Estimates built from measurements, with next-step buttons
Who should stay with Roofr
If you mainly need reports and proposals, and Roofr's free Starter or Essentials plan covers your volume at $13 to $19 per report, it may cost you less than a full CRM. AerialReports CRM pays off when you also run claims, production, permits and supplier orders, or order enough reports for the 10% to 35% plan discount to matter.
Order one sample report from each company for the same address and compare the output before you decide.
Frequently asked questions
How does Roofr pricing compare with AerialReports CRM?
Do both companies make their own measurement reports?
Does AerialReports CRM export to Xactimate like Roofr?
What does AerialReports CRM add beyond measurements and proposals?
Try it on a real job.
Start the 14-day free trial, or check the numbers first on the pricing page.